In this commercial, we harnessed AI technology to discover and create new colors inspired by the natural hues of the Swiss Canton of Ticino. From the majestic castles to serene lakes and lush meadows, we showcased the beauty of Ticino in a vibrant new palette.

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Tuna Production.
Agency: TBWA
Director: Justin Stokes
Camera: Timo Stump + Stephan Falluchi
Produced by Tufan Tuna and Derya Tuna.
Shot on location in Ticino.